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UNSHAME Kentucky

UNSHAME Kentucky is a public health campaign aimed to reduce the addiction-related stigma held by Kentuckians across the state. It is run by Shatterproof – a national nonprofit committed to ending the addiction crisis in the United States – in partnership with the Kentucky Opioid Response Effort (KORE).  The intervention has three main objectives: 

  1. Increase knowledge about opioid use disorder (OUD) and that recovery is not only possible, but probable with proper support; 
  2. Improve attitudes toward those living with and/or in recovery from OUD; and 
  3. Develop Kentuckians understanding of the disease so people can better support loved ones with OUD. 

UNSHAME Kentucky is funded by the Department for Behavioral Health, Developmental, and Intellectual Disabilities' Kentucky Opioid Response Effort (KORE), a part of the Cabinet for Health and Family Services. KORE and Shatterproof are working together to better understand the opioid use disorder landscape across Kentucky and implement a stigma reduction campaign. This project is supported by KORE through the Substance Abuse and Mental Health Services Administration (SAMHSA) Grant TI-83-283. 

Kentucky Opioid Response Effort (KORE) seeks to expand and sustain a comprehensive, equitable recovery-oriented system of care to end the opioid epidemic in Kentucky. Through the administration of federal State Opioid Response dollars, KORE supports the implementation of over 200 evidence-based prevention, treatment and recovery programs across the commonwealth. 

Shatterproof is a national nonprofit dedicated to reversing the addiction crisis. Shatterproof's work consists of the following three pillars: revolutionizing the treatment system, breaking down addiction-related stigma, and supporting and empowering our communities. Using a research-driven, contact-based strategy, Shatterproof's addiction stigma reduction campaigns source and curate video testimonials of people impacted by OUD across the state and community-based organizations. In 2020, Shatterproof launched a national Movement to End Addiction Stigma to catalyze the change needed to reduce addiction-related stigma.

Meet the Program Coordinator

Chapin Leatherwood (he/him) is a Program Coordinator at Shatterproof and is the main point of contact for the UNSHAME Kentucky campaign. After getting sober at age 22, Chapin brings lived experience to the National Stigma Initiative.

Before joining Shatterproof, Chapin sold real estate in the top markets of Southwest Florida, moved to Tennessee where he created one of Nashville’s fastest-growing brands and served as an artist manager before working in the residential treatment industry. As a member of the recovery community himself, Chapin is passionate about transforming the way the world views substance use disorder, prompting him to create a community outreach program to help young adults find solidarity in recovery.

An avid concertgoer and dog-lover, the small town Norwich, Vermont native enjoys spending time with his dogs Ford and Chief and exploring the live music scene that his home of Nashville, TN has to offer. You can find Chapin in front of the TV every Saturday cheering on the Auburn Tigers. Chapin can be reached at


Why does UNSHAME Kentucky collect stories? Research has found that addiction stigma is significantly reduced when individuals can put a face to the disease of addiction. Listening to the story of a person in recovery, a friend or family member of someone with an OUD, and people that work in the opioid use field allows people to fully understand the impact OUD has on people from all walks of life.

Is there a cost associated with becoming a partner of the campaign? No, there is no cost to become a partner of the campaign; all community-based organizations and individuals that sign up to be a campaign partner will be provided with free webinars, education, and digital content throughout the duration of the campaign.

What is the expected time commitment for campaign partners? UNSHAME Kentucky partners can commit as much time to the initiative as they choose. Partners can do any or all of the following to help reduce addiction related stigma in their communities:

  • Share UNSHAME posts on your organization’s social media pages
  • Invite your community to attend one of UNSHAME KY's Webinars
  • Encourage community members and people from your organization to Share Their Story
  • Leverage your organization’s listserv to share upcoming UNSHAME events, as well as in-person events hosted by other UNSHAME partner organizations
  • Provide Feedback to the UNSHAME Kentucky Program Coordinator to include it as a topic of conversation in an upcoming Community Impact Committee meeting

How do I get information on the campaign? If you would like to begin receiving addiction stigma reduction information from UNSHAME Kentucky, please fill out an Intake Form.

How can I support the UNSHAME Kentucky campaign? There are a few ways you can support UNSHAME Kentucky:

  1. Share Your Story with us
  2. Join our online community and share resources and stories from the UNSHAME Facebook, Instagram and Twitter
  3. Share the UNSHAME Kentucky campaign with your friends and family

What should I do if a loved one has an OUD? Kentuckians struggling with a substance use disorder, either themselves or within their families, can visit the Find Help Now website at 24/7 to find an addiction treatment facility taking new clients right now.

You may also call toll free (833) 8KY-HELP (833-859-4357) to speak with a specialist about treatment options and available resources on Monday through Friday from 8:30am-10pm or Saturday and Sunday from 8:30am-5:30pm.

Kentuckians can also reach the National Suicide Prevention Lifeline by calling 9-8-8.

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UNSHAME Kentucky is brought to you by the Kentucky Opioid Response Effort (KORE) in partnership with Shatterproof. The campaign is funded by the Commonwealth of Kentucky's Cabinet for Health and Family Services Department for Behavioral Health, Developmental and Intellectual Disabilities.

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