About UNSHAME Kentucky
UNSHAME Kentucky is a statewide campaign to reduce opioid use disorder (OUD) stigma by telling the stories of people impacted by OUD. By sharing their stories, we learn that OUD can affect anyone: our family, our neighbors, our coworkers, our friends, and ourselves. UNSHAME Kentucky invites you to treat people without judgement, because no one should face challenges alone.
Kentucky Opioid Response Effort (KORE) leads this opioid use disorder stigma reduction campaign. The UNSHAME Kentucky campaign engages community partners to contribute to campaign strategy, refer individuals who have lived experience to share their stories, and promote social media content.
KORE launched the UNSHAME Kentucky campaign in partnership with Shatterproof, a national nonprofit, in 2022 and transitioned to full oversight in 2025.
We believe in the power of storytelling to break the stigma and create a supportive community for those impacted by substance use disorder. Through our campaign, we aim to change the narrative and support individuals in defining their future beyond the limitations of stigma.
